December 10th, 2009 at 12:20 pm by Dan
Reports from PatentlyApple.com reveals a new trademark application from Apple filed last week for a "Think Different" advertising slogan. Some may remember Apple used this roughly 10 years ago in different advertisements.
"In 1997 there wasn't an iPod and this may be one of the main reasons for Apple's new trademark application for Think Different. However, Apple's International Classification 009 now covers the iPod under MP3 audio players in addition to generically covering "Portable and handheld digital electronic devices" so as to cover any future tablet Apple may be contemplating in the future. Is Apple gearing up for something?"
We have seen the "Think Different" phrase recently on the packaging on the brand new 21.5" and 27" iMac computers (pictured above). Maybe this is going to be the theme for the new Apple Tablet rumored to be out early next year! Â Check out a previous commercial after the jump...
reveals a new trademark application from Apple filed last week for a  "Think Different" advertising slogan. Some may remember Apple used this roughly 10 years ago in different advertisements.
"In 1997 there wasn't an iPod and this may be one of the main reasons for Apple's new trademark application for Think Different. However, Apple's International Classification 009 now covers the iPod under MP3 audio players in addition to generically covering "Portable and handheld digital electronic devices" so as to cover any future tablet Apple may be contemplating in the future. Is Apple gearing up for something?"
We have seen the "Think Different" phrase recently on the packaging on the brand new 21.5" and 27" iMac computers (pictured above). Â Maybe this is going to be the theme for the new Apple Tablet rumored to be out early next year!
Beyond the new trademark application, 9 to 5 Mac notes that Apple has begun using the "Think Different" phrase on the packaging of its new 21.5" and 27" iMac models. While the change may again simply be a result of Apple moving to exhibit continued commercial usage of the trademark in support of its renewal applications for protection, 9 to 5 Mac also reports on unconfirmed chatter out of Apple's ad agency TBWA/Chiat/Day regarding the slogan, although no specific word of a related ad campaign has surface
