Anyone that goes to any sort of live gig or concert these days will have probably noticed that where once there would be a sea of lighters held aloft, now there’s a sea of mobile phones and digital camera. This has prompted the BIC lighter people to come up with a really cute free concert lighter app for Apple iPhone and Apple iPod touch, which can be downloaded from the iTunes App Store. This is what Mark Funderburk, associate brand manager – Lighters, BIC Consumer Products USA (who should be a rock star himself with a name like that), had to say about the app:
“Users can virtually experience BIC’s authentic flick sound and select their favorite lighter design to use on the phone. There is even a unique concert mode feature that lets you zoom-to-flame providing a big realistic flame to hold high above the crowd.”
And it won't set your hair on fire either, which is always a bonus!











