Dale Carnegie Training’s “Secrets to Success” iPhone App has shot straight to the top of the iTunes business application list in its first week of release. The app outlines basic human relations principles and shares easy-to-follow tips, techniques and daily “confidence boosters” exclusive to Dale Carnegie Training’s famous workshops and courses. For just 99 cents, users get valuable tips on team member engagement, leadership development, sales effectiveness, customer service, presentation effectiveness, and process improvement, among other things. The app also includes daily doses of confidence from some of history’s best thought leaders, and video demos of the Secrets to Success in action. Anyone who’s ever read one of the late Dale Carnegie’s books such as How to Stop Worrying and Start Living will know how useful and relevant his advice still is, even all these years on, so it’s great to see the Dale Carnegie Training organisation bringing his advice right up to date with this app. This is what Peter Handal, chairman, president and CEO of Dale Carnegie Training had to say about the app:

“Think of it as a way to have a Dale Carnegie Coach in your pocket at all times. In this challenging economic time, when people need every bit of help to stand out and ensure employment, we believe there couldn’t be a more opportune moment to offer Dale Carnegie’s guiding principles in an even easier to access form.”