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“Apple’s rating improves dramatically when you talk to existing iPod owners,” said Pete Cunningham, senior analyst at Canalys. “Almost half the respondents who owned an iPod rated Apple as likely to be considered for their next phone, compared to just 20 per cent for those who didn’t have an iPod, and they were five times as likely to give Apple the highest rating. There is a lot of loyalty that Apple can tap into.” The survey's polled some 2,000 people across Europe and the UK. The survey also points out that 46 per cent of respondents would only purchase an iPhone if the price falls below £200. For many, the Nokia N95 is seen as the most threatening iPhone challenger. Link: http://www.macworld.co.uk/news/index...S&newsID=18049 |
05-17-2007
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Senior Member
Join Date: Apr 2007
Posts: 115
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Apple users really are some of the most loyal customers in the industry.
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