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 Written by iAm - 04-19-2007

Apple's New iPhone Has Shaken The Industry To Its Core
Those are the words of Joseph Porus, Vice President of HarrisInteractive's Technology Practice who have just published their findings from an online study with over 1,100 consumers from its multimillion member panel.

"Although iPhone is not yet a household word, 47 percent of respondents were aware of the product and a full 17 percent expressed interest in purchasing it, which makes for a pretty loud buzz from consumers for a product that isn't yet available," the firm said in reporting the results of the study on Thursday.

The large storage facility of the iPhone came out on top as its best feature according to the survey, with a 37% vote. In second place was the phones quad band worldwide capabilities (36%) and the "drop dead cool user interface" in third (31%).

Porus concluded that the "Apple's new iPhone has shaken the industry to its core. Look for strong sales and a new cult to develop around iPhone," concluded the VP adding, "Also expect increased orders for midnight oil as competitors scramble to play catch-up."

Old 04-20-2007   #2
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47% already know the product, quite an achievement in this early stage of the game.
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Old 04-20-2007   #3
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this is excellent news
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