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 Written by iAm - 05-09-2007, 07:27 PM

iPhone Too Small For Advertisers?
A recent article published in the New York Times suggests that advertisers may be put off by the small size of the iPhone.

$426 million was spent in 2006 on mobile phone advertising across all platforms, compared with $48 billion spent on broadcast television.

Quote:
Many in Hollywood are betting that interest in mobile video will be hastened by the debut of the new touch-screen iPhone from Apple, which are expected to begin selling this summer. With a 3 1/2-inch screen and no cumbersome keypad, many people believe it will be easier for Americans to watch movies and television shows like their peers in Europe and Asia readily do.

“The iPhone is going to shake things up and make cellphone companies look like they are behind the curve,” said Thomas Lesinski, president of digital entertainment for Paramount Pictures. “It is going to be good for us.”
It seems advertisers have yet to understand the true possibilities of the iPod and iPhone audience.

Read the full article here: http://www.nytimes.com/2007/05/07/bu...=1&oref=slogin

Old 05-10-2007, 02:32 PM   #2
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Advertisers im sure will soon get a really great footing on the iPhone, sure all the wallpaper and ringtone crap will take a hit - but the big marketers will have a field day.
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Old 05-15-2007, 10:53 PM   #3
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I don't think the size of the iPhone will be detrimental at all. There has already been so much hype and speculation that a large portion of the population already has heard of the iPhone and are waiting to see just what it's all about.

Not only will the iPhone call a lot of attention to the mobile phone space, but the smart phone category as a whole.

It will also be a boost for other companies like Samsung, the current giant of the industry that is creating new devices at a very rapid pace. They already are on the cusp of releasing a device not too much unlike the iPhone.

There is nothing but positive that will come from the attention drawn to the iPhone.
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