The “halo effect” of the iPhone

November 3rd, 2007

So here’s what the halo effect is for those who don’t know it already: Windows user buys iPod, falls in love with it (and Apple), and gets a Mac. Apple’s ultimate plan. But now, it seems to be applying to iPhones also.

iPhone users see the amazing-ness, the incredibility (I could go on). They discover that this same company makes amazing computers. Did you hear that? That’s Steve Jobs saying, “cha-ching!”.

Whether intentional or not, more Mac sales can lead directly from the iPhone.

Post filed under:
iPhone News

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